Why include payment fees in profit calculation?

Payment processor fees reduce your payout. Excluding them overstates net profit and margin.

Can I use this calculator for non-Shopify stores?

Yes. The formula works for most eCommerce stores if you use accurate values for fees and costs.

Estimate real profit after product cost, ad spend, shipping, and payment fees. Use this before increasing ad budget or discounting prices.

Enter values from your store report. All inputs are interpreted in USD.

Revenue ($)Product Cost ($)Ad Spend ($)Shipping Cost ($)Payment Fee (%)

Fill values from your latest store report to avoid optimistic assumptions.

Change ad spend and fees to see how quickly profit margin shifts.

Make budget decisions from net profit instead of revenue-only views.

What is the Shopify profit formula?

Profit = Revenue - Product Cost - Ad Cost - Shipping - Payment Fee.

Why include payment fees?

Fees lower your actual payout. Excluding them can make campaigns look profitable when margins are already thin.

Can non-Shopify sellers use this page?

Yes. The formula is general for eCommerce, as long as you enter accurate values for costs and payment fees.

Profit & Margin

Calculate gross profit and gross margin percentage.

Profit & Margin

Calculate net profit and net margin with operating expenses, taxes, and interest.

Profit & Margin

Calculate contribution margin amount and percentage.